It can be hard to grow your dealership’s business from year to year, especially with all the problems of the past few years. Between the pandemic, the fact that things are constantly changing, and the reliance on digital retail, it can be challenging for your dealership to find new opportunities. If you want to grow your dealership’s business by 2022, here are six chances you should take now to get there.
Upgrade the car-buying process
It’s not a secret that online shopping is the most popular way for many people to buy things today. If you want your dealership to keep up with the way people shop today, you need to adopt the online retail model. 2022 is when customers will be able to shop however they want.
This starts with using both brick-and-mortar and online channels to sell cars. People shop online more than ever, and many would instead do most of their shopping for a vehicle from the comfort of their own homes. Some people like to do some of the buying processes at the dealership, so you should offer both options and make the shopping process as smooth as possible.
Focus Your Attention on New Revenue Sources
Sales of new cars are going down, so smart dealers are looking for other ways to make money at the dealership. Drivers are keeping their vehicles longer and are now more interested in your service and parts departments than buying a new car.
During the pandemic, sales of parts, in particular, were affected in a big way. Traditional parts sales dropped sharply for dealers, and they lost close to $6 billion in parts sales. But online sales weren’t going down the same way; instead, they were going up.
Customers of RevolutionParts who sold parts online saw a 25% increase in sales. Today, selling new cars is still hard, but for different reasons. This means that your dealership needs to find new ways to make money from fixed operations in 2022.
Because there aren’t enough chips right now, it’s tough to make new cars. This has made it harder to find new cars and driven up their prices. People are paying more for used cars in exchange, and used vehicles often need more maintenance and repairs.
This means you should focus on making more money from the dealership’s repair shop. Using eCommerce solutions to meet such high demand can help you make more money and give your customers a modern way to shop for parts.
Start digital shopping in every department
You probably sell cars online already, but what about parts and extras? If you don’t have a multichannel solid plan for your parts and accessories business by 2022, it’s time to start.
It includes having your website store, channels on Amazon and eBay, a wholesale channel, an innovative local delivery method, and all-in-one software like RevolutionParts to help get these programs up and running. Selling through multiple channels in your dealership makes it easier for customers to find you and helps you get more business than you can keep for longer.
Level up your plan for selling accessories
How does your dealership prioritize accessory sales right now? There are many methods to encourage people to customize their cars before, during, and after buying them. In addition to making more money on the sale of the vehicle, recommending accessories can also improve the CSI score of the dealership.
Customers will be more loyal to your dealership if they buy accessories to go with new cars or fix and update older ones. Adding accessory sales to your sales strategy is a great way to keep customers returning. Everyone wins.
Invest Department-Wide in Digital Marketing
Marketing is essential for any business, but online success requires digital marketing. If you don’t market your dealership online, your customers won’t even know you exist. As part of your marketing plan for your dealership, you should think about what digital technological tools will best work for all of your departments. Here’s an example of something to think about when making a digital marketing plan.
You want more people to come to your parts department. Using paid ads on Facebook and search engines (like Google) can help you get more customers looking for a specific car part. When they see it and click on the ad, they go to your details web store. As part of a digital marketing strategy, that’s a valuable tool.
Expand Your Market Beyond the Local Level
For your dealership to do well in 2022, it needs to find more ways to make money and build high-quality digital retailing platforms. Even though the number of people who buy new cars seems to be going down, the market for parts is booming in the digital world. For 2022 to be a good year, dealers should shift their attention to building their online business.
This will assist your dealership in reaching more people all over the country. Are you prepared to begin the new year? Start your eCommerce plan right away to help your dealership’s business grow. Sign up for a free demonstration, and our RevolutionParts team of professionals will assist you in preparing for the highest selling year in 2022!