And all this movement is not for less. After all, the date is considered as one of the most important for commerce in the entire western world. In this scenario, knowing how to take advantage of the sales opportunities brought by the holidays is a guarantee of profit for your business.
But what should be done to get the strategies off the paper and put your Christmas campaign into practice? Some very important steps must be taken by the company manager.
In this article, we are going to show you 6 valuable tips for you to create a successful Christmas campaign . Keep reading!
The Secrets to a Good Christmas Campaign
Christmas is a date that talks a lot with the interior of each person. The end of the year, in general, is a very familiar, intimate and personal time. In this way, the connection that the brand creates with its audience is a fundamental factor for the success of its Christmas campaign.
In addition to this point, another very important pillar that will help you segment your Christmas campaign is the planning of your actions. It is essential that you start preparations for the end of the year well in advance and outline coherent strategies.
Within this planning, the manager must pay attention to key issues such as training the sales team, inventory planning and promotions that will be held. All this must be considered and prepared in advance to avoid setbacks during the action.
Data relevant to your campaign
A successful sales strategy must necessarily be based on numbers and data . Through this information, the manager will be able to better understand the market scenario, the preferences of his target audience , etc.
And one of the pillars for designing a Christmas campaign is knowing where to invest in ads. After all, with so many websites and social networks, it is difficult to know the ideal place to focus your actions.
Therefore, it is essential that you direct your boosts to the networks that top this list.
6 tips for a successful campaign
1 – Use social media a lot
Social networks are increasingly important for the success of retailers around the world. Taking this information into account, heavy investment in media can bring very positive results to your Christmas campaign.
As important as promoting your products on social media is carrying out paid and boosted ads. Through them, you will be able to reach a more qualified audience and more likely to convert into sales .
2 – Get in the mood
Have you ever noticed that physical stores start Christmas decorations very early? In some cases, in October, it is already possible to observe red and green colors in the establishments. Well then, it’s important that you bring that Christmas spirit to the virtual environment.
With that in mind, create Christmas campaigns on your website or social media page that are in the mood for the festivities, using colors and images typical of this time of year . This strategy will help prepare your audience for future promotions.
3 – Payment methods matter
Did you know that the payment methods offered by your establishment can directly impact the success of your Christmas campaign? Especially after the pandemic, the ways of carrying out a transaction have changed considerably, becoming increasingly digital .
Proof of this is the fact that Pix , in two years of operation, has become the second most used payment method in our country . Considering this factor, it is essential that you offer this option to your consumers.
4 – Produce engaging content
Escape from the sameness! With so many content creation tools available on the Internet, creating a relevant Christmas campaign that will actually add something to your customers is not one of the most difficult tasks. In fact, it will mainly require one element: creativity to innovate and develop engaging content.
Therefore, the secret is to create posts that speak to your audience and, at the same time, promote the company’s services. Quizzes, for example, are great forms of interaction and even enable the capture of leads by e-mail.
5 – Create ads like a pro
Ad extensions are essential elements not only in a Christmas campaign, but in everything that involves your company’s web performance. So don’t think twice about using copywriting extensions or ad information.
Counting on these facilities can considerably enhance the results of your end-of-year announcements.
6 – Mark presence in the inbox
E – mail is a tool that, despite being present since the beginning of the internet, never becomes obsolete. Mainly for matters related to marketing, e-mail is a great ally of sales. Therefore, knowing how to use e-mail in Christmas campaigns is essential for good results.
The end of the year is a hot period for using email marketing. Through this feature, you can send specific coupons, newsletter , cross selling, promotion disclosure, etc. For this, the ideal is to make a plan of how this campaign will be carried out a month before Christmas.
Finally, the biggest tip we can give you is: even if you pay attention to all these valuable tips we’ve given you, the presence of a marketing professional in your activities can increase your results even more.