Marketing & Advertising

08 ESSENTIAL DIGITAL MARKETING TOOLS FOR ANYONE WORKING IN THE FIELD

After all, amidst the competitiveness of the online market, you and your team need to have the right resources to manage, analyze and optimize your campaigns.

Knowing this, we have prepared this full article on the subject. Next, find out which are the most recommended systems for you to explore and integrate into your strategies, ensuring more efficient and scalable results for your brand.

08 most used digital marketing tools

So that you know which systems to prioritize, we have listed the 08 most used tools on the market and a brief description of their functions and functionalities.

Check them all below, categorized according to the demands that each one includes:

Analytics and SEO

Having a foundation is a fundamental requirement for the success of any campaign. After all, no decision can be based on guesswork or conviction, but on concrete data.

Whether to determine what works best for your SEO or check which actions generate the most results (and which ones should be adjusted), having the ideal digital marketing tools is essential.

Check out the indispensable platforms to guide your brand actions:

  1. no rush

No Rush is among the most important digital marketing tools for analyzing websites. With it, it is possible to diagnose your position in relation to the competition, through numerous relevant SEO data.

Among the insights provided by the platform, is the positioning of competitors in organic search, keywords most used by companies in your niche, backlinks, search history of your website and competitors, etc.

  1. Google Analytics

Google Analytics is the most used monitoring system by companies today. Completely free, it gives a multitude of indicators to determine the performance of a website.

Metrics include the volume of hits, their origin, location, bounce rate, browsing time, and countless others. The Google tool can be integrated with campaigns and provide data about them in real-time.

  1. Google Search Console

Also owned by Google, this is a SERP-focused digital marketing management tool. With it, it is possible to monitor and ensure a good presence in the search results presented in the search engine.

In addition to providing metrics and information about positioning, it also points out errors that websites may have so that they are corrected and do not compromise their positioning during user searches.

  1. Google Tag Manager

It is a digital marketing tool that centralizes and simplifies the management of site tags. With it, any professional logged into the platform can change or add tags without having to deal with lines of code.

This way, the marketing team can update site scripts centrally. By eliminating the complexities of programming, it is possible to make changes in real-time and guarantee more autonomy for the work done in the campaigns.

Automation Meeting all the demands required to ensure the good positioning of a brand on the internet can be difficult.

After all, professionals must implement actions, post content, collect marketing indicators, and adjust campaigns, among many other simultaneous tasks in numerous channels.

To make work easier, eliminate repetitive efforts and add more efficiency to processes, it is essential to invest in automation. Check out the best digital marketing tools for this:

  1. MailChimp

MailChimp is one of the most complete systems for email marketing automation. In addition, its use is quite simple and intuitive.

Whether in the free version, which is already full of features, or in the paid version, you can create, schedule and send emails to your database with complete efficiency and ease, regardless of the scope of your strategy.

  1. RD Station

Positioned among the definitive marketing automation tools on the market, RD Station adds all the features to automate and optimize campaigns.

It allows you to manage all your team’s demands in one place. This ranges from attracting new visitors to converting them into leads and closing sales. The possibilities are endless, with ROI analysis of channels, the complete history of leads and their relationship with the brand, business intelligence, etc.

  1. Hubspot

An absolute reference in digital marketing , HubSpot adds so many features that many have difficulty defining the platform in a single segment.

According to the company, the focus of the system is on sales. Therefore, among its numerous features, the CRM function is the one that stands out the most. In it, it is possible to segment prospects and leads and aggregate a huge database about them.

  1. Active Campaign

Like MailChimp, this marketing automation tool is focused on email campaigns.

From the design of messages to the writing of texts, it allows you to create newsletters, mailings and emails in general. Firing is automatic and can be A/B tested to improve efficiency.

Social media

If just a few years ago social networks were seen only as a growing market trend, nowadays it is indisputable that they have become indispensable digital marketing tools for any brand.

This type of media can also involve several demands. After all, you need to keep content up to date on different platforms (such as Instagram, Facebook, Twitter, TikTok, etc.), master the algorithm of each of them, do social media analysis, monitor audience interactions, and so on.

See the best digital marketing management tools in the area and how they can help your team:

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